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Creative strategist and brand marketing leader with a decade of experience shaping the voice, vision, and performance of modern lifestyle brands. I specialize in building campaigns and platforms that connect emotionally and convert commercially—balancing storytelling with strategic clarity.
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With a background in both in-house and agency environments, I’ve led rebrands, 360° campaign development, creative direction, and go-to-market strategies across digital, social, retail, and influencer channels. I thrive at the intersection of brand, product, and culture—crafting creative that cuts through, scales, and builds long-term equity.
my journey
Janae graduated in 2015 from the University of California, Berkeley with two simultaneous degrees: Media Studies (B.A.) and Society & Environment (B.S.), where I developed an early interest in the power of storytelling and systems thinking. That dual lens—creative and strategic—has guided my approach to brand building ever since.
From 2016 to 2020, I started my career as Marketing Director at Lounge Group LLC in Newport Beach, California leading creative and digital strategy for 11 retail and hospitality brands. As Marketing Director, I managed branding, content production, and campaign development—producing high-impact visuals and messaging tailored for digital and in-person experiences.
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In 2019 I launched my own consultant agency Creativison Marketing, I worked closely with small-to-mid-sized brands on creative positioning, content planning, and growth strategy. I developed tone-of-voice guidelines, designed modular content systems, and led creative across campaigns that spanned paid, organic, and influencer.
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In 2020 I joined Creative Solutions, as Senior Manager of Growth & Creative Marketing, I partnered with camera and tech brands (Teradek, SmallHD, Wooden Camera) to define visual identity, product storytelling, and content strategy for launches and evergreen campaigns. I led cross-functional execution across creative, product, and eComm—ensuring design and messaging worked across paid, email, site, and SEO.
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At Realtime Agency in 2022, I oversaw the Sonos Speakers account as Associate Director, I worked on global performance and creative strategy. I led campaign planning and B2B messaging across North America and LATAM, including social content strategy, landing page guidance, and lead gen creative for corporate gifting initiatives.
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In 2023 as Performance Marketing Manager at TOMS Shoes, I lead creative strategy and brand campaign development within the DTC marketing team. I spearheaded the 2023 rebrand, directing messaging, concepting, and creative briefs across paid, lifecycle, and content channels. I also led the global "Wear Good" campaign from brief through execution—bridging creative, brand, and growth to deliver storytelling that was both premium and performance-focused.
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Driving 70-75% of TOMS’ DTC revenue and contributing 50-60% of total site revenue through paid media strategies.
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Spearheading a rebranding initiative in 2023 that increased product margins by 20% and boosted AOV by $20-$30.
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Overseeing TOMS’ largest global brand campaign, "Wear Good," managing a $175K budget and delivering standout creative direction.
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How I work: I lead with empathy, strategy, and strong creative instincts—mentoring teams and collaborating cross-functionally to bring bold ideas to life. Whether building the story behind a seasonal campaign, guiding a rebrand rollout, or directing on-set creative, I focus on delivering work that’s conceptually strong, visually compelling, and grounded in business objectives.
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