brand strategy& acquisition
I excel in developing go-to-market strategies and executing impactful campaign launches that drive growth and build brand equity. My approach combines creative storytelling with data-driven insights to connect with target audiences while achieving measurable results.
From rebranding initiatives to scaling acquisition channels, I ensure every project aligns with business objectives and resonates across touchpoints. I thrive on crafting cohesive, multi-channel strategies that optimize the customer journey and deliver successful campaign launches.
PERFORMANCE MARKETING
& paid media
As a Performance Marketing and Paid Social expert, I’ve driven multi-million-dollar campaigns that deliver measurable results across platforms like Meta, TikTok, Pinterest, and more.
My approach combines strategic planning with data-driven optimizations to maximize ROAS while staying aligned with brand goals.
I excel at balancing the art and science of paid social—pairing performance insights with innovative, audience-focused content. Whether managing budgets, analyzing KPIs, or leading cross-functional collaborations, I’m committed to delivering impactful campaigns that drive growth and engagement.
creative strategy
As a Creative Strategist and Director, I specialize in crafting impactful, data-informed campaigns that merge storytelling with measurable results.
I thrive at the intersection of creativity and strategy, transforming insights into innovative ideas that connect with audiences and drive business goals.
My approach combines a keen creative eye with a deep understanding of performance metrics to deliver cohesive, results-driven strategies.
Whether shaping brand narratives or streamlining workflows, I’m passionate about building campaigns that leave a lasting impression.
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MY PASSION
I’m fueled by a strong creative vision and inspired by innovation, strategic thinking, and the challenge of constant improvement. I thrive on delivering impactful, results-driven campaigns that feel like a "must-have." Collaboration and strategy are at the core of my work, empowering others while setting brands apart with bold, unforgettable outcomes.
content development
I specialize in directing shoots that bring brand stories to life, ensuring every asset aligns with strategic goals and resonates with audiences.
From concept development to on-set creative direction, I focus on producing content that drives performance while maintaining a cohesive brand identity.
I’ve successfully integrated UGC into campaigns, leveraging authenticity to build trust and engagement. My approach combines a strong creative vision with attention to detail, delivering assets that perform across paid, organic, and DTC channels.
collaboration & leadership
I thrive on building strong, collaborative relationships across cross-functional teams and agency partners. Whether aligning creative, marketing, and product teams or managing external vendors, I ensure that all stakeholders are working toward shared goals.
I bring a hands-on, solutions-focused leadership style, inspiring teams to innovate and deliver high-impact results. My ability to foster open communication and align diverse perspectives ensures projects run smoothly and exceed expectations.
performance data & ANALYTICS
Bring on the data. I create comprehensive reports leveraging first-party data, competitive analysis, and advanced tools like Google Analytics and Ads Manager to make informed, KPI-driven decisions.
My approach focuses on measuring success, identifying opportunities for growth, and optimizing strategies to deliver results. From tracking performance across all channels to crafting actionable insights, I use data to tell a story that drives impact. Whether it's improving ROAS, increasing conversion rates, or identifying trends, I ensure every decision is rooted in measurable outcomes that align with business goals.
MY APPROACH
1. UNDERSTAND YOUR NEEDS
I start by immersing myself in the brand’s goals and challenges, identifying opportunities for growth through a strategic audit of current campaigns and initiatives. By aligning with the brand's mission and objectives, I develop actionable strategies to turn vision into measurable results.
2. LET'S MAKE A GAMEPLAN
I create robust, cross-channel strategies that address every stage of the marketing funnel—from Awareness and Acquisition to Conversion, Retention, and Advocacy. My approach integrates creative storytelling, data-driven insights, and industry best practices to craft campaigns that are innovative, scalable, and results-oriented.
Whether launching a rebranding effort, executing a global campaign, or optimizing a single platform, I ensure the strategy aligns with both short-term goals and long-term growth. Adaptability is key—I continuously refine and adjust plans to stay ahead of trends and deliver meaningful impact.
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3. identify trends in data
I excel at synthesizing data to uncover actionable insights that optimize performance and drive decision-making. With a balance of big-picture thinking and attention to detail, I identify key trends that inform smarter creative and media strategies.
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4.DYNAMIC REPORTING
I turn complex data into digestible, actionable insights, presenting key takeaways with full transparency. My focus is on providing clarity, highlighting wins, and identifying areas of opportunity to ensure stakeholders remain informed and empowered.
5. Optimize Often
The key to sustained success is continuous improvement. I approach optimization with a proactive mindset, refining strategies, and campaign execution to ensure they deliver impactful, measurable results. My ability to adapt quickly ensures campaigns remain aligned with goals in a fast-changing environment.
What Clients Say
Robert McLachlan, Creative Art Director Lounge Group
I've worked with Janae for 5 years. She is brilliant and knows how to get results. She has a creative eye and a pleasure to work with.